Marketing

The organisation has been entrusted to conduct the new  "Australia's Feel Good Food" marketing campaign on behalf of stakeholders in the West Australian potato industry.

The marketing campaign has been designed to increase awareness of the health and nutritional benefits, versatility and convenience of West Australian grown potatoes. 

The campaign incorporates a number of promotional activities to convey the message including educational programs, point-of-sale material for retailers, in-store cooking demonstrations, website and print media.